When you have one product and no path to move buyers up.
I sell [core product] at [price]. Design a value ladder: a free entry offer, a low-cost tripwire, the core offer, and a premium upsell. Name each and what it qualifies the buyer for.
Anything in square brackets is meant to be replaced. The builder turns those into fields you can type into.
Tired of re-pasting the same context into every new chat? That is what the Unimatrix MCP server is for.